Gopuff
This campaign will cause impulse orders.
When GoPuff asked us to create a billboard campaign, we knew one thing—this wasn’t about your average, beige, oat-milk-and-organic-quinoa shopping experience. This was about convenience with attitude. The kind of late-night, impulse-buy, “I definitely need a 4-pack of energy drinks and a tub of spicy mayo right now” energy.
The Approach
So, we went all in. Bold. Brash. Unapologetically snack-obsessed. These billboards don’t just tell you GoPuff has what Waitrose wouldn’t dare stock—they make you feel it. Because let’s be honest, sometimes life calls for a bag of Flamin’ Hot Cheetos, a random gadget you definitely don’t need, and a side of instant regret.
GoPuff’s got it. Waitrose doesn’t. And thanks to us, now everyone knows it.
Studio Luhv is exactly what we needed for Breaking Ads Agency website and graphic work. They are great to work with, super fast, full of great ideas, designs and we couldn’t recommend them enough.
Jess Fitzpatrick - Director, Breaking Ads Agency
The Outcome
The result? A campaign that hit harder than a sugar rush at 2 AM. GoPuff saw a spike in orders, social media went wild, and we even made a few Waitrose shoppers question their life choices. Turns out, when you plaster unapologetic, snack-fueled chaos across billboards, people take notice—and then immediately order a 12-pack of mystery-flavored soda. Mission accomplished.
Project Services
Creative Direction
Copywriting
Graphic Design
Print Design
