Slayer Pizzeria

Death, Taxes & Pizza

When Slayer Pizzeria rolled into our studio, we knew this wasn’t going to be your average slice of life project. We cooked up a full brand identity that would make this west London spot absolutely slay the competition, from digital presence to physical spaces.

Denim Haze

#9AAFBD
RGB.154.175.189
Cmyk 18.7.0.26
Pantone 5425 C

Crimson Flame

#CC2927
RGB 204.41.39
Cmyk 0.80.81.20
Pantone 18-1664 TPX

Vanilla Custard

#F3E9BF
RGB 243.233.191
Cmyk 0.4.21.5
Pantone 7499 C

Charcoal Dreams

#231F20
RGB 35.31.32
Cmyk 0.11.9.86
Pantone Black 6 C

The Direction

We went provocative with a side of relatability, mixing internet slang with straight-talk vibes that hit harder than their pepperoni—because sometimes you need to be a little cheesy to cut through the noise.

The Approach

From a website and in-house menu that were absolutely fire, to billboard copy that had west Londoners doing double-takes, plus signage that screamed “eat here or cry,” we delivered everything from merch that people actually wanted to rock, to packaging designs that made takeaway feel like a pizza art. Our killer tagline “Death. Taxes. Pizza.” became the perfect recipe for brand recognition that was impossible to ignore.

Our brand got a stunning revamp, and we couldn’t be happier! They were incredibly helpful, accommodating all of our changes seamlessly. Communication was excellent throughout. So proud I chose StudioLuhv!