Elz the Witch

Hex and Flex.

Studio Luhv was tasked with rebranding Elz the Witch’s digital presence, focusing on her earthy charm, gaming passion, and interview prowess. Humor and self-awareness will be woven into this project’s narrative.

The Approach

We dove headfirst into the wonderfully quirky world of Elz and her fans, who, let’s be honest, aren’t into the frilly, over-the-top nonsense that some rebrands try to pass off as “authentic.” Instead, we honed in on what really matters: genuine charm, a passion for gaming, and interviews that feel like they’re just you and your best mate having a chat. With a wink and a nudge, we set out to craft a digital identity that wasn’t afraid to show a little personality—because let’s face it, being a witch is hard work, and magic should be effortless (or at least, hilariously relatable).

🤷🏿‍♂️

Khaby Lame

The Outcome

The result? A refreshingly modern logo, a slick website, eye-catching brand imagery, and social media designs that don’t take themselves too seriously—all tailored to capture the essence of Elz the Witch. Every pixel was designed to celebrate her unpretentious nature and gaming love, while her interview prowess shines through in every detail. In short, we brewed up a digital makeover that’s as enchanting and down-to-earth as Elz herself—because why settle for ordinary when you can have a rebrand that’s a delightful mix of magic, mischief, and a whole lot of tongue-in-cheek humor?

Project Services

Creative Direction
Production
Post-Production
Casting
Business + Marketing Strategy
Graphic Design

Latest Work

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London, SW6 4TJ

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