Kings Elliot - Born Blue
A Multi-Touch Debut Strategy
When Kings Elliot came to Studio Luhv for her debut album Born Blue, we knew this project was going to be anything but a blue day at the office. We teamed up with the artist and her label to create a visual identity that would have her existing fans feeling nostalgic in all the right ways, while introducing her sound to fresh ears everywhere.
The Direction
We built upon 1950s nostalgia, because sometimes you need to look back to move forward; call it our retro-active approach to making vintage vibes feel criminally contemporary.
The Approach
From vinyl designs that were truly record-breaking to billboard art that stopped traffic (literally), plus merch that fans would actually want to wear, we spun up a visual campaign where every touchpoint hit the perfect note.
studioluhv didn’t just work on Collection—they became a part of it. Their expertise in creative direction, along with stunning photography and strategic insights, has revitalised our brand.
Kings Elliot, Artist
